There is one thing companies can do short of structuring themselves as sponges: they can stay small. If I’m right, then it really pays to keep a company as small as it can be at every stage. Particularly a technology company. Which means it’s doubly important to hire the best people. Mediocre hires hurt you twice: they get less done, but they also make you big, because you need more of them to solve a given problem.
Last I checked, Word wasn’t so great at editing the Known, either.